Highlights

The highlight indicates the focused, important parts of our messaging. Use to call out certain pieces of information, set apart copy from a similarly colored background, or to add movement to a layout.

Highlights should be in a brand color, black or white.

Example of highlights with text blocks

Example of highlights for administrative professional team

Gradient Textures

Gradient textures represent how resourceful and progressive we are - showing ideas blending together in one place. Use as an overlay on backgrounds and layered on top of images to create dynamic and engaging visuals that add depth to design layouts.

Chart with brand colors and gradients

Example of yellow gradient on image

Iconography

Icons can enrich content and represent complex or detailed concepts in a way that helps audiences process information. With their illustrative quality, icons offer contrast to blocks of text and photo-driven content.

Icons should be in a brand color, black, or white.

Icon examples

Infographic example

  • City Branding
    • About Our Brand Narrative & Key Messaging Audiences, Voice & Tone Accessible for All Brand Showcase Editorial Style Guide AP Stylebook Boilerplates & ADA Statements Tips for Writing Visual Identity Brand Elements Brand Colors Brand Typography Brand Graphics Apply the Brand Logo Use Brand Templates Video & Podcast Photography Digital, Web & Email Social Media Environmental Branding Vehicles Apparel and Promotional Items Business Cards, Letterhead and Envelopes Co-Branding Accessibility Do & Don't