Visual Identity
These are the only logos that may represent departments, divisions, units, teams and work groups within the City of Virginia Beach.
Primary Logos
In 2023, through an evolutionary series of designs, creative staff from several City departments refreshed the municipality’s visual identity in conjunction with the City’s 60th anniversary. This new look conveys a modern, diverse, friendly and trustworthy organization that drives innovation and change to enrich the quality of life for employees, residents, guests and businesses.
The City of Virginia Beach logo represents various unique elements within our community. The solid “V” and “B” letterforms represent the interconnectivity of our 450,000+ residents, multicultural neighborhoods and military communities. The colorful waves represent our coastal city on the move as we grow and expand our economy.
Department Logos
Department logos were created by adapting the City of Virginia Beach primary logo into a consistent, unified system. Using the same core structure and lockup as the City of Virginia Beach primary logo, the name of the department is included while preserving the VB icon and all original proportions, spacing and visual hierarchy. This approach ensures every department has its own clear identity while maintaining a cohesive, recognizable look across the entire organization.
Secondary Logos
Barks & Rex
Barks & Rex are the official mascots for Virginia Beach Parks & Recreation and are an additional identifying mark for the department.
Barks is a good-natured, fun-loving dog who loves to hang with its furry buddies at all of Virginia Beach’s dog parks.
Rex is Barks’ feathered sidekick who loves to tag along on fun adventures at city parks and always follow the rules.
Knight Periwinkle van der Storm
Knight Periwinkle van der Storm is the official mascot for Virginia Beach Emergency Management and is an additional identifying mark for emergency preparedness.
Knight Periwinkle is a friendly, quick-thinking warrior and a champion for preparedness.
Knight Periwinkle teaches families how to be prepared and stay safe during emergencies.
Badges for Public Safety
Public Safety departments have long traditions of using patches on uniforms, which often translates into iconic status. For these departments, use of one departmental patch is allowed in addition to the branded City logo.
The branded logo must always be present on marketing materials; the badge cannot replace the City logo, except on uniforms.
City Seal
The City seal should be used in official communications from City Council and the Mayor's office.
The City Clerk is the custodian of the City seal according to Section 3.08 of the City Code, and the seal is protected under the U.S. Patent and Trademark Office. The City seal cannot be used by third parties for the purposes set forth in our trademark application. All requests to use the City seal must be approved in advance, in writing, by the City Clerk.
