How we communicate with our audiences has impact. A strong brand builds trust, fosters a sense of belonging across the organization, helps residents and employees more clearly identify City services, and enhances the City of Virginia Beach's reputation as a top-tier community.

The words and images we choose, the symbols, fonts and colors we use, and the stories we tell all help to convey our brand. The guidelines and resources on this site are designed to help you communicate your message in a way that is compelling to your audiences, distinctive from our peer institutions, and true to our identity as an organization. 

When we use them intentionally and consistently, these brand resources help us build awareness, familiarity, and trust with the audiences we engage and serve through our mission.