Before you create a social media account or channel for a City team, project, initiative, or event, you need written permission from the City of Virginia Beach Communications Office.

Profile Images

Profile images should be consistent across your department's social media channels.

Photos work best for header images because they resize differently on desktop and mobile; text and graphics can get cut off or covered depending on the device a visitor uses to access your channel.

Graphics and illustrative content

When creating graphics for social media, simple concepts are better. Keep your graphics clear of text as much as possible.

1. Facebook research shows that graphics with text perform worse. Consequently, Facebook’s algorithm heavily penalizes posts that utilize text and graphics.
2. Most social media use is done on a phone, and reading tiny text on a graphic doesn’t create a positive user experience. Details are best communicated in the text of your social media post. Let your graphics tell a visual story.
3. Social media image size guides provide sizing and scaling information for each platform.

Accessible Content

Visit "Apply the Brand: Accessibility" for more guidance on creating accessibility social media content.