Branded apparel and merchandise can play an important role in connecting with your audiences and reinforcing our brand identity. 

Choose useful and meaningful products to leave a positive lasting impression. 

Follow brand guidelines when planning and designing branded merchandise to ensure consistency and quality. 

City of Virginia Beach Branded Apparel

City of Virginia Beach employees can purchase additional branded apparel for personal or professional use through an approved vendor.

Please contact Brand@VBgov.com for more information.

Branded Merchandise & Promotional Items

Branded merchandise produced and ordered by departments should clearly signal to our audiences that they are engaging with an official City department or program. Represent your department or program on merchandise the same way you would online or in a print piece and select products that use brand colors to ensure immediate recognition.

A flexible framework provides four basic directions for departments to follow. Work within this framework to ensure your merchandise will meet brand guidelines and avoid delays during the review process.

• City of Virginia Beach or department logo only (do not alter the logo, including add text or graphics and resizing or omitting elements)
• Message/program in brand typeface + logo (separation between message and logo)
• Message/program graphic + logo (separation between message and logo)
• Web address only (if imprint space is very limited)