The City of Virginia Beach is home to a community of innovators, doers and leaders. We work together to communicate in one voice, crafting our messages and marketing within the City brand and identity to ensure everything we do has impact. 

To do this, we’ve built resources and guidelines to help our organization communicate as one.

Importance of the City of Virginia Beach Brand

How we communicate with our audiences has impact. A strong brand builds trust, fosters a sense of belonging across the organization, helps residents more clearly identify City services, and enhances the City of Virginia Beach's reputation as a top-tier community.

Our identity consists of long-term visual elements including logos, brand graphics, colors, and typefaces.

When our identity is used consistently by all areas of the organization, we build recognition and trust in our marketing and communication. And with a strong brand behind us, we shape the way our audiences perceive the City of Virginia Beach.